Social media is no longer optional for businesses.
If you want to grow your brand, connect with customers and reach new prospects, then it is an essential component of your digital marketing campaign.
There are 50 million businesses who own a Facebook Business page and 94 percent of B2B organisations rely on LinkedIn for marketing and content distribution purposes. Yet only 60 percent of UK businesses are using social media and with 44 million social media users in the UK, they could be missing out on reaching a lot of new customers.
While you should be marketing your business on social media, there needs to be a clear strategy in place to ensure you reach and engage with the right people.