Once you start going down the content strategy route, you have to maintain momentum to make it effective. It can be a hard task creating content as often as you should but even with a small budget and a little time, you can find ways to engage with your customer base and build your brand.
Start an Editorial Calendar
Develop a content calendar to plan and schedule blog posts, Facebook updates, web content and tweets. This will give you time to think carefully about what content you want to publish and making sure that it is helpful to your audience. Highlight any holidays or times of year when the content would be especially relevant.
Ideas may include company news, thought leadership articles, how to guides. Bit stumped as to what to write about next? Use a content generator to get the ideas flowing.